Millenials are making massive change and influence to companies around the world when it comes to environmental sustainability.
In 2015, Nielson published its annual Global Corporate Sustainability Report. It stated that, globally, 66% of consumers are willing to spend more on a product or service if it comes from a sustainable brand. Millennials gave an even more impressive result showing, with 73% of surveyed millennials expressing a similar inclination. This shows how much we are becoming more aware of our impact on our planet and their drastic consequences.
But Why Millennials?
But why are Millenials so concerned with environmental sustainability, so much more than other generations? A study done by the University of Texas in Austin, USA, showed that it is because the younger generations have a long time to live in this world, more so then others and will be the ones to suffer the consequences they do to the earth now, thus they give priority to be informed on environmental issues and be aware of what they can do to help.
It does help as well that universities are providing and encouraging students to incorporate principles of environmental responsibility into all areas of their consumption and workplace practices.
Conversely, the older generations are more likely to have a short-term outlook on their impacts on the world as they may not experience the full effects our actions will have on the earth and so are more likely not to be as informed or encouraged to learn and act on such issues. That is, older generations may conserve less, cause more environmental harm and contribute to environmental issues.
Disclaimer! This is not to say that all people from older generations do not care about the environment, there are many older people that do care, sometimes more than the younger ones! This is just showing what surveys have told us about the popularity in younger generations more than it has been in older generations.
The waste that humanity distributes is overwhelming and sometimes from items you would not think about. An example would be your electronics such as our phones and computers which are extremely harmful to our atmosphere when disposed of, as it is acquired from their toxic chemicals. Additionally, the clothes that we buy, not only are their disposal processes harmful to our atmosphere but more still, the resources needed to make them, such as water and land, is exhaustive to our environment.
What Millenials are starting to realize is, is the importance of the design process before the manufacture of products. Normally, companies are focused on making products that are cheap to make and convenient for the consumer, in turn, expecting its life cycle to run out and eventually end at the graveyard of a landfill.
US EPA is strongly urging manufacturers to design for the environment by using less toxic materials, recyclable or reusable materials. That way, we avoid single-use products that have a quick lifecycle and focus our attention on materials that are sustainable.
There are many ways of using materials to make products that are sustainable whether they are reused, recycled or are made from materials that can decompose, the options are becoming more creative!
In fact, one of the most creative inventions yet is becoming increasingly popular among millennials today. Plastic Bottles and clothing, two large environmental pressures, have come together to solve their issues.
Clothes made out of RECYCLED PLASTIC BOTTLES!
Yes, this is possible and the video below will show you how. It is amazing what we are able to do when we think sustainably.
It really is a time to be involved in this movement.
Plastic bottles are one of the biggest contributors to plastic waste and only 9% of plastics are recycled, the rest going to landfill or our environment.
Being a part of this movement is a wonderful thing, not only can we look great, but also have the pride that we are being a part of something wonderful for our world.
Below are some clothing brands that support this initiative and are excited to share it with the world!
Tights from Vegetaryn are made from recycled plastic water bottles which are super earth-friendly and sustainable! They are incredibly soft, moisture wicking and absolutely beautiful.
Have a Discount code on me! EARTHCO
Our Earth Is Thankful!
We are all in this together when it comes to the health of our planet. It is our home and our responsibility to look after it. Sometimes it can be hard to think that one person and one purchase can make a difference but it really does. Not only that but you are showing and teaching others about it as well, it is a movement and you get to pick if you want to be a part of the problem or the SOLUTION!
Let us be the change we want to see in the world.
Thank you again for teaching yourself a thing or two about what options are out there for you to contribute to a healthy world. If you have any questions or comments, please feel free to leave me one, it is an important issue and I would love to hear your thoughts!
The Earth Co.
Hanks, K., Odom, W., Roedl, D., & Blevis, E. (2008, April). Sustainable millennials: attitudes towards sustainability and the material effects of interactive technologies. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 333-342). ACM.
Hill, J., & Lee, H. H. (2012). Young Generation Y consumers’ perceptions of sustainability in the apparel industry. Journal of Fashion Marketing and Management: An International Journal, 16(4), 477-491.