Eco-friendly Clothing Brands – Will they Rise or Fall?

The worldwide production of cotton has reached its limit due to land and productivity constraints. Polyester production is bound to the consumption of oil, thus its worldwide availability is decreasing. Therefore the need for new and sustainable fibres such as bamboo, hemp or nettle is imperative (Fletcher 2008). 

The many environmental issues that plague our world today and which are becoming more severe as time goes on, and as the population increases, has exploded with interest and concern from people all over the world wanting to do their part to help. 

Unfortunately, there is a lack of knowledge among consumers about the clothing industries environmental impact and unsustainable nature which is severe in every stage of its manufacture and disposal processes. 

Read more: How to Shop Eco-friendly when it comes to Clothes – Is there such a thing?

Knowledge Versus Action

Growing awareness and increasing consumer’s knowledge about the impacts this industry causes is imperative to reduce the apparel’s harm to the environment. Therefore it is necessary for clothing companies to find more effective ways to encourage consumers to choose eco-friendly clothing (EFC) such as bamboo or hemp textiles.

Unfortunately, there is a gap between caring about a topic and then actually taking action. In 2007, the Green Gauge Report found that, of the 2000 American adults surveyed, 87% were concerned about the environment. Furthermore, 50% felt that environmental legislation did not sufficiently protect the environment (CSRNews, 2007). However, despite the concern and interest in protecting the environment, pro-environmental attitudes were not consistent with pro-environmental behaviours.

Additionally, the lack of knowledge but high interest in the term ‘sustainability’ is also a factor that companies should address, as Wilhelm (2009) found a low level of knowledge of sustainability matched with a high level of interest in the concept.

Bhaduri and Ha‐Brookshire (2011) point out the desire of Generation Y consumers to make informed decisions regarding sustainability and yet they are unwilling to research product options.

Therefore, this indicates that there are numerous barriers that are restricting the ease and likelihood for consumers to align their values with their behaviours. If we are to move forward as a society to adopt more environmentally friendly lifestyles, identifying and finding solutions to remove such barriers is essential for environmental protection from the apparel industry among others.

Scholarly articles have found that there is indeed a gap between these two factors and for reasons that are quite understandable but can be solved.

The surveys that were conducted in many of the scholarly articles surveyed consumers from the Generation Y group. This is due to the fact that apparel companies tend to target this age group because they usually have the most disposable income, are more likely to use clothing for self identity and style then other age groups, and conveniently, this age class is also the target for EFC companies, because they are more likely to engage or care about the environment, as it affects them the most in the future.

Read more: Can Millenials Get Any Better? Tights made of plastic is the next big thing

The surveys found that the most popular factors that compromise consumers buying EFC would be:

  • Cost
  • Inconvenience
  • Style
  • New trends
  • Comfort
  • Lack of knowledge
  • Self expression

Therefore, the big question EFC companies need to ask themselves is, ‘how can we overcome these barriers to entice consumers to choose EFC over common clothing textiles?’

What previous research is consistently telling us is that knowledge is a determinant of eco‐conscious consumer behaviours. For example, studies by Schahn and Holzer (1990) and Meinhold and Malkus (2005) found consumers with greater environmental knowledge being more likely to engage in pro‐environmental purchase behaviours.

Stemming from education, if companies are to encourage a consumer to buy EFC then they need to help the consumer understand how much of a difference they are actually making when choosing to pick EFC.

Does going out of one’s way to buy a bamboo clothing item, for example, really make a difference?  

This comes into encouraging a consumer’s consistency to shop for EFC which is needed for EFC brands to flourish, and not just get the one-off purchase.

Therefore, finding out how much a company is contributing to sustainability can help a consumer understand what they are actually paying for, and increases their likelihood of coming back to buy more and sharing this information with others. Consequently, this comes into the company’s ability to showcase their contribution in a way the consumer can understand, by a means of making it clear in their marketing as well as detailing their contribution in their policy section for consumers to read more on.

The Fast-Fashion Dillema

Another large issue that makes it harder for EFC companies to gain attraction and increase sales is the dilemma of ‘fast fashion’.

Fashion is a concept that is meant to change frequently, introducing new trends and styles which are then advertised in magazines as the latest ‘must haves’. Young women especially are consistently falling victim to the never-ending cycle of keeping up with what’s ‘in’. Clothing trends and styles stay in for a short period before new styles come in and the old are disposed of quickly and thoughtlessly.

Nowadays, it is moving faster than ever due to globalisation. Globalisation has made clothing so affordable that purchasing becomes more tempting and disposing less painless. The quick turnaround of trends is also due to the global population increasing rapidly and in turn, there is a demand for more clothes and more styles.

It is a dilemma for EFC companies to see that the drive to be fashionable often outweighs a consumer’s ethics or sustainability desires. This paradox highlights the clash of the desire to consume with efforts to limit consumption.

What Should EFC Brands Do? 

Clothing brands need to keep up with trends, be consistently advertising their environmental progress/stance, and using education to help consumers gain knowledge about the apparel industry and why supporting EFC brands is helping the world in a BIG way.

In regards to keeping up with style, companies providing ‘basics’ are in the right lane, as basics are always ‘in’.

Boody Eco Wear, a bamboo clothing line has embraced the ‘basic’ life and is succeeding in gaining consumer attraction with 35.7 K followers on Instagram and growing. In their marketing, they are consistently educating their followers about how the bamboo textile is the way of the future due to its sustainable and eco-friendly nature.


Some examples include:

  • Bamboo has a naturally fast growth rate, it can grow 1 meter in a day!
  • Because of bamboo’s fast growth, it needs little to no fertilizers
  • Bamboo requires very little if any pesticides as it has no natural pests
  • Bamboo requires 1/3 the amount of water that is used to grow cotton 

Read More: Bamboo Clothing Brands – Are they really Eco-friendly? 

Thank you!

Thank you for reading this blog and caring about your contribution to the world. It is important for us to not only be interested in a global issue, but to actually find ways we can practically go about making a change, and buying EFC is one way to do that. So thank you for supporting this movement!

Yours Truly,

Danielle Packer

The Earth Co. 


McNeill, L. and Moore, R., 2015. Sustainable fashion consumptionand the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. International Journal of ConsumerStudies39(3), pp.212-222.

Yoo,J.J., Divita, L. and Kim, H.Y., 2013. Environmental awareness on bamboo productpurchase intentions: do consumption values impact green consumption?. InternationalJournal of Fashion Design, Technology and Education6(1), pp.27-34.

JinGam, H., 2011. Are fashion-conscious consumers more likely to adopt eco-friendly clothing?. Journal of Fashion Marketing and Management: An International Journal15(2), pp.178-193.e

Boody Eco Wear

How to Shop Eco-Friendly When it Comes to Clothes? Is there such a thing?

Why hello there!  I am sure you have clicked on this article because you care about our world and want to do what you can to do your part, which is exactly the attitude we need all over the world to make a massive change! So thank you for doing what you can to make this world a better place.

Now, the issue of clothes…. We have grown up in a society where buying clothes is something we should do on a weekly basis.

  • Are you bored? Buy some clothes!
  • Got a rip in your shirt, don’t fix it, just buy another one!
  • Is that on sale?! I don’t need it, in fact, I even have the same one at home but in a different colour, but I’ll buy it anyway!

It is interesting how we think, and don’t think twice about it, but I want to tell you why we should think twice..might save you some money too!


Clothing and the Environment

These are the sorts of reasons we tell ourselves to buy clothes and it seems harmless enough? They are cheap, it is fun, and it is a way to express YOU. I agree on all of these justifications, HOWEVER, what we fail to realize or be educated on is that the manufacturing process to make clothes is a very environmentally damaging process. We forget that everything we buy comes from somewhere, is made from something and usually affects the environment is some way or another and most of the time, it is not done in a sustainable way.

Most of the clothes we buy are made out of polyester or cotton. Polyester is a man-made material and is actually made out of petroleum, a waste chemical made from burning coal. How crazy is that?

The manufacturing process of polyester is also very energy intensive and requires large amounts of crude oil and releases emissions into the atmosphere. Additionally, volatile monomers, solvents, and other by-products of polyester production are emitted in the wastewater from polyester manufacturing plants. The EPA, under the Resource Conservation and Recovery Act, considers many textile manufacturing facilities to be hazardous waste generators (Claudio 2007).

To make matters worse, once we buy them, we have got to wash them..over and over again, and every time we do that, tiny micro-fibres of plastic get washed out and are released into the ocean, affecting sea life in never before seen ways.

See Post: Tonnes of Plastic Missing From the Ocean – Where is it all going?

Cotton, another very popular clothing textile is very harmful to our environment as it can use it can take 2,700 litres to produce the cotton needed to make a single t-shirt and accounts for a quarter of all pesticides used in the United States, the largest exporter of cotton in the world, according to the USDA.

Cotton production is high but they keep it at very low prices – this is how the crop industry benefits from subsidies that keep the prices low and production high, this is what drives the globalization of fashion.


How did this all start?

During the 1920’s, especially during World War 1, people were encouraged to repair, mend,  and tailor their clothes to fit other family members and recycle their clothing by using them as rags or quilts. They even urged designers to make clothing that used LESS fabric and to avoid unnecessary decoration.

Unfortunately, this did not last long because by the mid-1920’s consumerism kick-started our world due to the introduction of the industrialization period which increased the production of all sorts of goods. 

Our economy has become so dependent on continued marketing and the manufacture of new products which then quickly leads to disposing of them all because of the drive to keep up with the latest fashion. In fact, the rate of the disposal of clothing has dramatically increased, so much so that the average t-shirts lifespan, from the sale to end up in the landfill, has decreased substantially (Claudio 2007).


Population Increase means Waste Increase

So here we are now in 2018, and BOY not only has the population increase contributed to the production of more goods but so has our culture when related to continuous shopping. An increasing population means an increase in waste.

What is scary is that in the UK and the US, the average consumer produces, 30-40 kg of textile waste a year. In the US, 85% of textiles are thrown away without being reused or recycled accounting for 5.7% of the solid waste in landfills (Weber 2015).

By the looks of things, our waste issue is getting out of hand and the population is only going to keep increasing as the years go by, so how can we help?



How Can YOU help?

It is time to go back in time! Back in the 1920’s and practice their habits.

Some tips:

  • Only buy a piece of clothing if you NEED it or if you absolutely LOVE it. Ask yourself, ‘Am I buying this only because it is on sale?’ or ‘Am I just bored?’ 
  • If a piece of clothing you have gets a tear in it, get it fixed or if it is really bad, cut it up and use it as a washing cloth!
  • Additionally, if you need some new clothes, ask your family members if they have clothes they don’t want anymore and see if anything looks great on you!
  • If you do want to get rid of some clothes ask your family if they want any or ask some friends, otherwise donate them at a shelter such as the Salvation Army or St Vincent’s, to help others out. What you should not do, is put them in the bin, because they just end up in landfill.
  • Buy sustainable clothing from Eco-friendly brands!

What is interesting to note is that a lot of the clothes we have at home we don’t use. In fact, in a UK study, participants estimated that 60 per cent of their wardrobe is ‘inactive’ – their clothes are just stored, and not worn. And yet we continue to buy new clothes, because they are inexpensive and clothing trends are constantly going in and out of fashion, so there is that pressure too, especially for young women. Magazines are FILLED with the latest trends, sales, and celebrities influencing what we wear.


Sustainable Clothing Brands

Eco friendly clothes

If you do want to buy new clothes, there are brands out there that make it their priority to look after the environment, such as clothing that uses sustainable bamboo instead of harmful polyester and resource intensive, Cotton. I recommend Boody Eco Wear, if you are looking for underwear, bras, activewear or plain t-shirts, they are the place to go. I have their bra and underwear at home and oh my goodness they are extremely comfortable and soft!

Additionally, there are companies that have made use of our plastic bottle epidemic and made them into a textile used for clothing! Seriously, this world can be so inventive! Vegetaryn is a brand I recommend to buy tights that are made from recycled plastic bottles,  not only do they do their best to be environmentally friendly with the production of their clothing but they support the spread of the Vegan message to tackle animal cruelty and climate change. Here is a discount code on me! EARTHCO

See more: Can Millennial’s Get Any Better? Tights made from plastic bottles are the next big thing



Thank you!

That’s all from me today and I hope you learnt a thing or two about what you can do to help reduce your environmental footprint, there are so many things you can do, it is quite exciting!

Thanks for being interested and I hope to hear from you in the comment section below, please feel free to say what you think about this issue or provide ideas about what else we can do to help tackle this issue. 


Yours Truly,


Danielle Packer

Founder of The Earth Co.



Claudio, L 2007, ‘Waste Couture: Environmental Impact of the Clothing Industry’, Environmental Health Perspectives, vol. 115, no. 9, pp. 449-454, available at,

Weber, S 2015, ‘The After Life of Clothes’, Alternatives Journal, vol. 41, no. 3, pp. 26-29, available at,

Can Millennial’s Get Any Better? Tights Made From Plastic Bottles Are The Next Big Thing

Millenials are making massive change and influence to companies around the world when it comes to environmental sustainability.

They are on board and supporting all sorts of ideas to curb plastic waste, from shampoo bars and stainless steel straws to reusable coffee cups and biodegradable toothbrushes!

In 2015, Nielson published its annual Global Corporate Sustainability Report. It stated that, globally, 66% of consumers are willing to spend more on a product or service if it comes from a sustainable brand. Millennials gave an even more impressive result showing, with 73% of surveyed millennials expressing a similar inclination. This shows how much we are becoming more aware of our impact on our planet and their drastic consequences.

But Why Millennials?

But why are Millenials so concerned with environmental sustainability, so much more than other generations? A study done by the University of Texas in Austin, USA, showed that it is because the younger generations have a long time to live in this world, more so then others and will be the ones to suffer the consequences they do to the earth now, thus they give priority to be informed on environmental issues and be aware of what they can do to help.

It does help as well that universities are providing and encouraging students to incorporate principles of environmental responsibility into all areas of their consumption and workplace practices.

Conversely, the older generations are more likely to have a short-term outlook on their impacts on the world as they may not experience the full effects our actions will have on the earth and so are more likely not to be as informed or encouraged to learn and act on such issues. That is, older generations may conserve less, cause more environmental harm and contribute to environmental issues.

Disclaimer! This is not to say that all people from older generations do not care about the environment, there are many older people that do care, sometimes more than the younger ones! This is just showing what surveys have told us about the popularity in younger generations more than it has been in older generations.

What Waste?

The waste that humanity distributes is overwhelming and sometimes from items you would not think about. An example would be your electronics such as our phones and computers which are extremely harmful to our atmosphere when disposed of, as it is acquired from their toxic chemicals. Additionally, the clothes that we buy, not only are their disposal processes harmful to our atmosphere but more still, the resources needed to make them, such as water and land, is exhaustive to our environment.

What Millenials are starting to realize is, is the importance of the design process before the manufacture of products. Normally, companies are focused on making products that are cheap to make and convenient for the consumer, in turn, expecting its life cycle to run out and eventually end at the graveyard of a landfill.

US EPA is strongly urging manufacturers to design for the environment by using less toxic materials, recyclable or reusable materials. That way, we avoid single-use products that have a quick lifecycle and focus our attention on materials that are sustainable.

There are many ways of using materials to make products that are sustainable whether they are reused, recycled or are made from materials that can decompose, the options are becoming more creative!

In fact, one of the most creative inventions yet is becoming increasingly popular among millennials today. Plastic Bottles and clothing, two large environmental pressures, have come together to solve their issues.


Yes, this is possible and the video below will show you how. It is amazing what we are able to do when we think sustainably.

It really is a time to be involved in this movement.


Plastic bottles are one of the biggest contributors to plastic waste and only 9% of plastics are recycled, the rest going to landfill or our environment.

Being a part of this movement is a wonderful thing, not only can we look great, but also have the pride that we are being a part of something wonderful for our world.

Below are some clothing brands that support this initiative and are excited to share it with the world!

Tights from Vegetaryn are made from recycled plastic water bottles which are super earth-friendly and sustainable! They are incredibly soft, moisture wicking and absolutely beautiful.

Have a Discount code on me! EARTHCO






Our Earth Is Thankful!

We are all in this together when it comes to the health of our planet. It is our home and our responsibility to look after it. Sometimes it can be hard to think that one person and one purchase can make a difference but it really does. Not only that but you are showing and teaching others about it as well, it is a movement and you get to pick if you want to be a part of the problem or the SOLUTION!
Let us be the change we want to see in the world.


Thank you again for teaching yourself a thing or two about what options are out there for you to contribute to a healthy world. If you have any questions or comments, please feel free to leave me one, it is an important issue and I would love to hear your thoughts!


Yours Truly,


Danielle Packer

The Earth Co.



Hanks, K., Odom, W., Roedl, D., & Blevis, E. (2008, April). Sustainable millennials: attitudes towards sustainability and the material effects of interactive technologies. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 333-342). ACM. 

Hill, J., & Lee, H. H. (2012). Young Generation Y consumers’ perceptions of sustainability in the apparel industry. Journal of Fashion Marketing and Management: An International Journal, 16(4), 477-491.






Eco friendly clothes

Bamboo Clothing Brands – Are They Really Eco Friendly?


The impacts cotton has on the environment are unfortunately quite severe. From tiny microbe fibres entering our washing machine pipes that end up in our oceans, to the toxic chemicals used to print colours on clothes being one of the largest polluters of clean water globally. It is pretty intense!

Fortunately there are some ways you can reduce your environmental footprint and choose an alternative to polyester or cotton produced clothing.

Factors that influence a fibre’s sustainability fall under the following:

  • Amount of fertilizers used to increase yield
  • Unsustainable and unethical deforestation
  • Amount of chemicals used in the manufacturing process and,
  • Amount of hazardous waste that goes into the environment

To identify whether an eco clothing brand not only uses materials that are more sustainable than cotton or polyester for example, but that they get their product from a place that has regulated certifications from companies that align themselves with sustainable practices.

Bamboo is one popular example of a replacement to cotton for those that want to buy environmentally friendly clothing.

Bamboo is definitely a more sustainable crop to grow in comparison to cotton because it is a very fast growing grass, in fact it reaches its full height in only 8-10 weeks, and since bamboo is a grass it can be continually re-harvested without replanting. Additional to this, because of its naturally fast growth, it does not need the use of fertilizer to mass produce.

In regards to water usage bamboo requires 1/3 the amount of water that is used to grow cotton and has no natural pests.  This means that bamboo can be grown with little to no use of pesticides or herbicides whereas cotton can require a large amount of pesticides to meet yield requirements. The benefits are incredible!

Bamboo therefore already shows to be a large benefactor over cotton which uses large amounts of water, pesticides and labour.

Bamboo, eco friendly clothing

So is Bamboo the Best Choice for Sustainable Clothing?

Unfortunately there are some down falls in the bamboo industry because even though bamboo does not need to be fertilized, we cannot find out if the farmers in China, where it is most commonly grown, are using more pesticides or fertilizers to maximize their yield. Additionally, we do not know what forests they are chopping down and if they are doing so in a sustainable and ethical way such as taking into account what species they may be affecting such as the panda or the hundreds of other bamboo species which rely heavily on bamboo for survival.

Bamboo, eco friendly clothing

What is also not so perfect is that most bamboo fabrics on the market are a form of rayon where the manufacturing process is highly intensive and involves many harmful chemicals. So we want to avoid these.

So although the Bamboo textile is not perfect it is still more sustainable than the common cotton and more so if bought from brands that ensure sustainable farming and forestry methods are used to make their clothing. It is also important that they ensure measures in chemical use in the manufacturing processes are checked with environmental certification bodies. After that, you have found a great brand!

What Brand Can We Trust?

A brand that sells eco-friendly clothing and strives to do all they can to ensure they produce high sustainable and ethical clothing when using Bamboo is the Boody Eco Wear.

They admit that there is no perfect way of making 100% sustainable clothing but they come pretty Eco Friendly Clothingclose! They do this by making sure all their brand factories have an ISO certification, which means they are all environmentally aware, recycle all their waste and ensure that when they dye their fabric, the polluted water is not released into the environment. Additionally, the dyes used are all low in salt, all their packaging is recyclable and the inks are vegetable based.

They also have FSC (Forests For All Forever) certification to make sure the bamboo they source is from forests which are managed in a way that not only takes cares of the wildlife and plants that live there but cares for the workers and local communities who rely on these forests too.

Additionally, all their yarn is Oeko-Tex 100 certified which incorporates the “Confidence in Textiles” certification. This means that there are no harmful chemicals or toxins found in their clothing, as well as eliminating all trace chemicals that could pose any health threats.

Boody Eco Wear provides bamboo underwear for ladies and men as well as activewear, socks, tops, singlets, and accessories.


“All Boody garments are made from organically grown bamboo and produced adhering to the highest standards for both the planet and our workers.”

“We are committed to producing high-quality products and focus on sustainable materials and practices so that we have a minimum footprint on our planet and a positive impact on its people.” Boody Eco Wear

Boody Eco Wear

Sustainable Hunting

So when you are searching for an environmentally friendly clothing brand, just remember to have a look into the company by seeing if their values are aligned to sustainability and environmental care as well as checking if they have the necessary certifications to prove their efforts in bringing you, not only high sustainable clothing but ones that are of high quality too.

I hope you found this information helpful and I would be excited to hear from you about some clothing brands that you think are killing it in their sustainability efforts!


Yours Truly,


Danielle Packer


How to be Environmentally Friendly – 15 Easy Tips

If there ever was a time to start thinking of ways to help our beloved earth it would be now. With an increasing population which will reach 9 billion people by 2050, our resources such as food, water, energy, and land are becoming harder to come by, especially with climate change impacting how we access these resources.

So it all can be pretty overwhelming sometimes and we think, man how do I help? You feel so small and insignificant that you won’t be able to make a difference.

But it will!

We need to start thinking differently if no one did, then no change in history would have occurred.

Be the change you want to see in the world 🙂

But I feel you are already someone who thinks like this, otherwise, you would not have searched for ways in which you could help. So great job!

Here, I list 15 simple but effective ways in which you can be more environmentally friendly:

1. Join the Keep Cup Movement!

This is such a simple yet really effective way in which you can reduce deforestation and landfill.

Firstly, did you know that if everyone bought their own Keep Cup for their coffee, we would save approximately 6.59 million trees!

Also! If you were to buy a Keep Cup, you would divert 3.5 billion disposable cups from landfill.

Keep Cups can be recycled and used for up to 3 years whereas disposable cups take 50 years to decompose.

Keep Cups are better than biodegradable cups because it promotes a throwaway culture of one-time use whereas Keep Cups promote a larger movement of reuse and sustainability.

2. Reusable Bottles are Awesome

This concept is very similar to the Keep Cup idea, as it deters you away from purchasing single-use plastic bottles and instead using your own bottle that can be reused over and over again.

Plastic bottles are a huge contribution to the plastic contamination that ends up in our oceans, so every plastic bottle you don’t use, is doing good!

3. Plastic Bags are Lame

This is also a similar idea to the Keep Cup and reusable bottle solution. Instead of using plastic bags every time you buy something, you simply keep a reusable bag in your handbag. Then you can whip it out every time a cashier says, ‘Do you need a bag?’ You can now say, ‘No thank you, I bought my own!’

Did you know 5 trillion plastic bags are used a year worldwide! That’s 160,000 a second!

4. Meat is for the Weak!

This is probably the hardest for most people as it requires a big life change. But it is the most effective in terms of the environmental benefits that come with it.

Did you know that to grow 1 kg of Steak requires 15,700 Litres of water!

Steak - Meat Free

It is also interesting to note, using a US diet as an example, that if you were on a Vegan diet for 1 year you would use 1/6 of an acre of land to grow food.

If you were on a Vegetarian diet consisting of eggs and dairy, you would use 3 times as much land…

If you ate a diet including all animal products (meat, dairy, and eggs), then that would equate to using 18 times as much land!

This is because 37, 000 pounds of vegetables can be grown on 1 ½ acres of land, but only 375 pounds of meat on the same plot of land.

Another alternative to going Vegan or Vegetarian is reducing your red meat intake as beef and other grass-fed animals have the highest resource usage (water, land, and energy).

If you want to know more about the environmental benefits a Vegan Diet can contribute, I recommend watching Cowspiracy for more amazing facts about the astounding resources used to produce animal products.

5. Be a Smart Shopper

There are many appliances that have ratings showing us how energy or water efficient they are.

They not only use less water and electricity but it will also save you money due to the low energy costs to run the appliance.

It is a Win, win!

6.  Dryers are Dangerous…

Dryers use a lot of energy, in fact, they use so much energy that even a newly advanced and energy efficient dryer can consume as much energy as an efficient washer, refrigerator and dishwasher combined!

So using your Dryer only when it is necessary is ideal 🙂

7. Clothes, Clothes, Clothes

Unfortunately, clothes are quite environmentally destructive in a few ways.

One of the ways is there use of toxic chemicals which they used to achieve colors and prints. Textile dying is one of the second largest polluters of clean water globally, after agriculture.

Another way clothing harms the environment is due to the popular polyester fabric. When we wash them in domestic washing machines, tiny microfibers are shed from the polyester and ends up in our already plastic contaminated ocean.Bamboo clothing

Additionally, increasing levels of textile waste are becoming higher than ever. This is because brands are making clothes cheaper and more convenient to buy new clothes by constantly inventing new styles to make your old clothes look outdated and make you feel the need to buy more.

We are also more time poor, so instead of trying to repair clothes, we find it more convenient to just buy more.

To tackle this issue, try to limit buying clothes you don’t need and if you are getting rid of your clothes, donate or recycle them.

You can also buy clothes that are made of bamboo, which is a more sustainable resource to grow rather than cotton. For more information on Bamboo clothing click here.

Boody Eco Wear

8. Say No, no to Palm Oil

Palm oil is an edible vegetable oil derived from the palm fruit grown on the African palm tree.

It is grown throughout Africa, Asia, North America and South America and is done so in an unsustainable way.

This process is a major contributor to intense deforestation. According to World Wildlife Fund, an area the equivalent size of 300 football fields of rainforest is cleared each hour to make way for palm oil production. This is contributing to many species becoming extinct especially our beloved orangutans.

DeforestationSo buying soaps, cleaning products, shampoos and other products that are palm oil free is significantly effective.

Best Shampoo Bar

9. Be a Paper Restrictor!

This is becoming easier as the years go on, as we head even deeper into a technological era where technology has been replacing our need for paper.

In saying this, Paper is still widely used and still has a significant impact on deforestation around the world.

Reducing paper is an easy and great way to help reduce this issue.

10. Shower Time!

Yes, I know you love your showers, but the length of time we spend in there is unnecessary and uses a lot of water!Shower

Water is a very precious resource and we need to cherish it.

In fact, showering is the third largest water use after toilets and washing machines. The average American uses approx. 17.2 gallons of water per shower and lasts 8 minutes at an average flow rate.

11. Recycle Like a Boss

Recycling as I am sure you are all aware is very important in reducing landfill, but it is always important to check your rubbish and see if there is a recycling sign on it. Sometimes the sign is small or faded into the plastic, so be sure to check otherwise you could be throwing away valuable recyclable material.

Recycle Sign

12. Be A Saint

I have made it a habit of mine to pick up rubbish whenRubbish I walk past it. I know we aren’t the ones that tossed it, but if no one picks it up then that rubbish will just end up in the ocean.

I also noticed that when people see you pick up rubbish, they say thank you even though it wasn’t theirs! It inspires people to do the same.

13. Composting!

Food waste is a real issue worldwide, for example, a typical household in the US throws out 474 pounds of food waste each year. Food scraps are the third largest segment of Compost Soilthe waste stream with nearly 26 million tonnes generated per year.

Composting your scraps is a great way to reduce landfill and also improve your garden! By having a little box or bin in your kitchen to put your scraps in is efficient and convenient and then once filled, transfer it to a compost bin outside along with topping it off with additional soil, tree clippings or mowed grass to help with the composting process.

It is really that simple and before long, you would have turned ordinary food scraps into great soil for gardening!

14. Swap Your Straws!

Straws are so common and the amount we use a day is just terrifying. In fact, in the US, 500 million straws are used each day, that is enough to wrap the circumference of the earth 2.5 times and that isn’t even on a global scale!

stainless steel strawsStainless Steel Straws are a reusable way to end this dilemma, they can be used over and over again and can be cleaned after use, it even comes with their own straw cleaner to clean the insides!

15. Be Brave

And last but definitely not least!

If you do have any environmental concerns that are occurring in your area, do not be afraid to contact your local PM. That is what they are there for, to listen and to take note in what you have to say, the more people talking about an issue, the more chance, a difference will be made.

P.S. You Are A Legend

HeroThank you for reading and wanting to bring about positive change to the world and I hope I gave you some ideas in how you can help bring about a more sustainable and cleaner world for us and generations to come!

Go get em’!

Yours Truly,

Danielle Packer

The Earth Co.